How health message framing and targets affect distancing during the COVID-19 pandemic.

Conclusions: Owing to their low cost and easy implementation, health messages constitute a promising means to promote physical distancing. Our results show that their effectiveness significantly depends on the framing and target of the health behavior. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Source: Health Psychology - Category: Psychiatry & Psychology Source Type: research