Talking about Health: Community Ambassadors as a Health Promotion Strategy to Increase Breast and Bowel Cancer Screening in Regional Australia

CONCLUSIONS: Existing community communication lines can be used to assist in delivering public health messages among high-risk and vulnerable population groups. Utilising community ambassadors is identified as a health promotion method for hard to reach populations. SO WHAT?: Conversations about health and screening amongst community members, and led by community members, play a key role in shaping engagement with cancer screening programs and represent an important site for health promotion activities. These findings have implications for future public health initiatives amongst high risk groups in regional locations.PMID:35776366 | DOI:10.1002/hpja.635
Source: Health Promotion Journal of Australia - Category: International Medicine & Public Health Authors: Source Type: research