The lasting impact of the Go for 2 & amp;5 campaign
CONCLUSIONS: Different campaign attributes may influence shorter-term attitudinal and behavioural responses versus longer-term recall. The characteristics of the Go for 2&5 campaign appear to have enabled it to achieve relatively high levels of recall among older people. SO WHAT?: The study results suggest that some advertising approaches that activate the peripheral route to persuasion may achieve recall over a longer period of time.PMID:38485496 | DOI:10.1002/hpja.843 (Source: Health Promotion Journal of Australia)
Source: Health Promotion Journal of Australia - March 14, 2024 Category: International Medicine & Public Health Authors: Simone Pettigrew Gael Myers Michelle Jongenelis Source Type: research

Insights into a collective impact partnership to promote consumption of healthy drinks in North East Melbourne: A qualitative case study
CONCLUSION: Selecting a relevant and accessible focus area and investing in developing a common agenda supported the establishment of a CI approach. SO WHAT?: The CI framework offers a valuable tool for undertaking cross-sectoral, local partnerships for health.PMID:38423005 | DOI:10.1002/hpja.852 (Source: Health Promotion Journal of Australia)
Source: Health Promotion Journal of Australia - February 29, 2024 Category: International Medicine & Public Health Authors: J Mithen D Archibald P Begnell D Thomson H Vally Source Type: research

Physical activity and associated factors in Australian women during pregnancy: A cross-sectional study
CONCLUSION: Australian women performed low levels of physical activity during pregnancy and spend long periods of time in sedentary behaviours. SO WHAT?: There is a strong need for a concerted health promotion strategy to endorse increased physical activity, along with a reduction in sedentary behaviours, during pregnancy to support better maternal outcomes in Australia.PMID:38408844 | DOI:10.1002/hpja.853 (Source: Health Promotion Journal of Australia)
Source: Health Promotion Journal of Australia - February 26, 2024 Category: International Medicine & Public Health Authors: Dragana Ceprnja Lucy Chipchase Pranee Liamputtong Amitabh Gupta Source Type: research