An investigation into the pharmaceutical advertising in Iranian medical journals

ConclusionsAlthough we found that printed medical advertisements in Iran are roughly compliant with national regulations, there is still a long way to achieve full compliance. Monitoring processes should be improved and clearly defined penalties should be set to avoid misleading claims and their likely health consequences. It is very important in Iran to update the existing rules and regulations for medical advertisements according to international guidelines. More careful monitoring of the content of advertising and the accuracy of claims are also needed.
Source: Journal of Pharmaceutical Policy and Practice - Category: Pharmaceuticals Source Type: research