IJERPH, Vol. 19, Pages 2592: Choice, Motives, and Mixed Messages: A Qualitative Photo-Based Inquiry of Parents & rsquo; Perceptions of Food and Beverage Marketing to Children in Sport and Recreation Facilities

IJERPH, Vol. 19, Pages 2592: Choice, Motives, and Mixed Messages: A Qualitative Photo-Based Inquiry of Parents’ Perceptions of Food and Beverage Marketing to Children in Sport and Recreation Facilities International Journal of Environmental Research and Public Health doi: 10.3390/ijerph19052592 Authors: Rachel Prowse Kate Storey Dana Lee Olstad Valerie Carson Kim D. Raine Unhealthy food and beverage availability and sponsorship undermine healthy food practices in sport and recreation. We conducted a focused ethnography with reflexive photo-interviewing to examine parents’ awareness, reactions, and experiences of food and beverage marketing in and around their children’s physical activity in public sport and recreation facilities. Eleven parents took photos of what they thought their facility was ‘saying about food and eating’. Photos guided semi-structured interviews on the ‘4Ps’ of marketing (product, pricing, placement, promotion). Thematic analysis was conducted by holistic coding followed by in vivo, versus, and value coding. Photo-taking increased parents’ awareness of food marketing in facilities. Reactions to food and beverage marketing were positive or negative depending on parents’ perspectives of healthy food availability (choice), marketers’ motives, and mixed messages within the facility. Parents experienced their ...
Source: International Journal of Environmental Research and Public Health - Category: Environmental Health Authors: Tags: Article Source Type: research