Social media influencer marketing to build a counter-narrative for promoting sexuality education

ConclusionsFor promoting sexuality education in Pakistan, it is essential to tackle resistance by sensitizing the community and digital social media platforms offer an opportunity to do this through influencer marketing.Key messagesDigital and social media offer an opportunity for promoting sexuality education in conservative settings like Pakistan.Social media influencer marketing might be useful in building counter narrative and for community engagement.
Source: The European Journal of Public Health - Category: General Medicine Source Type: research