Delivering the news with humor makes young adults more likely to remember and share

(University of Pennsylvania) Could the merging of humor and news actually help inform the public? New research from the Annenberg School at the University of Pennsylvania and the School of Communication at Ohio State University found that young people were more likely to remember information about politics and government policy when it was conveyed in a humorous rather than non-humorous manner. They were also more willing to share the information online.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news