Golden ticket: Researchers examine what consumers desire in chocolate products

(Penn State) Gold foil, ornate labels and an intriguing backstory are product characteristics highly desired by premium chocolate consumers, according to research conducted by food scientists in Penn State's College of Agricultural Sciences. The study is one of the first to thoroughly research what American premium chocolate consumers find to be desirable attributes in their chocolate bars.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news