Ten things I recently learned (and sort of knew) about social media

I am prepping for an upcoming talk on using social medial to improve health care delivery. The thing about these sorts of lectures is that canned talks have no shelf life. What does in the digital era? It is strange that I get asked to talk with other doctors about digital media. I am hardly an expert. I have zero background in computers. I do not know HTML. I could not explain either side of the net neutrality argument. And, although I have a good number of followers on Twitter, it is nothing compared to real public figures. As I tell my family, all I have is me. “It is I, John.” And this may be the key feature. At least that is what I am learning from a dive into the realm of famous marketers and entrepreneurs in the social media space. A young friend recently pointed me to Gary Vaynerchuk. Doctor V often references Seth Godin. A Twitter acquaintance sent me to a recent Thomas Friedman editorial. I found Mr. Praiser on my own. Here are ten things I have learned in the last week about healthcare social media (#hcsm) from unconventional sources. The good news for doctors is that it is mostly good news: 1. There has never been a better time to be a good person. The tired old clichés are real. Authenticity, empathy and kindness do great on social media. Since everything is connected, it pays to be nice, and real. 2. Social media has heightened the collective bullshit meter.  Frauds are exposed faster than ever. 3. Providing something of value brings success. Lead with...
Source: Dr John M - Category: Cardiology Authors: Source Type: blogs