Huge  membership rise for UNISON ahead of new recruitment ad campaign launch​

A new recruitment campaign, ​aimed at increasing the record number of public service workers who’ve joined UNISON since the start of the pandemic, is being launched by the union today (Monday). The 60-second animated advert is being screened on Sky, ITV, Channel 4 and YouTube with the message that no worker should feel alone in ​these uncertain times. The film was created by the GOOD Agency, with whom UNISON has worked for seven years, along with animation studio Coffee & TV. At its heart are ​the ​messages that reassurance, peace of mind and ​security are the benefits that membership of the union brings. UNISON is currently experiencing a membership surge, with more than 90,000 people signing up ​by the end of May. That’s an increase of almost a quarter (23%) on the same period in 2019. A quarter (25%) of th​is membership ​increase came in May alone, with 23,040 joining​ last month, a 51% ​rise on the same month last year​, says UNISON. Altogether UNISON welcomed 91,925 new members during the first five months of 2020. The net rise is estimated to be well in excess of 24,000 people when leavers and retiring members for the period are ​discounted. One sector where growth has been ​significant is among school ​support staff​, says UNISON. Recruitment for May ​among those working in education was more than four times higher (308%) than the equivalent month in 2019. The union’s campaigning ...
Source: UNISON meat hygiene - Category: Food Science Authors: Tags: News Press release coronavirus membership recruitment campaign Source Type: news