Do All Dimensions of Sustainable Consumption Lead to Psychological Well-Being? Empirical Evidence from Young Consumers

This study examines the association between three dimension s of sustainable consumption: purchasing, simplifying and activism, and the six markers of psychological well-being in a sample of 423 young consumers. The findings show that the relationship between sustainable consumption and happiness is more intricate than depicted in previous studies. Happiness is mainly derived from simplifying behaviors, whereas engaging in activist behaviors is associated with lower levels of psychological well-being. Understanding the relationship between SC and well-being may help leverage points of action to support sustainable consumers and persuade more young cons umers to embrace this lifestyle.
Source: Journal of Agricultural and Environmental Ethics - Category: Medical Ethics Source Type: research