Fitbit Deal Helps Google Go Wrist-to-Wrist with Apple in Healthcare

It appears as if the rumors are true. Alphabet’s Google is indeed acquiring Fitbit in a deal valued at $2.1 billion. The transaction is slated to close in 2020 if Fitbit’s stockholders and regulators approve. The deal comes just a few days after Reuters reported Google made an offer to acquire the San Francisco-based company. The deal would also help Google more effectively compete with Apple in the wearable’s space – especially on the healthcare front. Fitbit is considered a pioneer in the wearables category by delivering innovative, affordable and engaging devices, and services. Being “on Fitbit” is not just about the device – it is an immersive experience from the wrist to the app, designed to help users understand and change their behavior to improve their health. Fitbit will continue to remain platform-agnostic across both Android and iOS. “More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I’m incredibly proud of what we’ve achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life,” James Park, co-founder and CEO of Fitbit, said in a release. “Googl...
Source: MDDI - Category: Medical Devices Authors: Tags: Digital Health Source Type: news