Fitbit Deal Helps Google Go Wrist-to-Wrist with Apple in Healthcare
It appears as if the rumors are true. Alphabetâs Google is indeed acquiring Fitbit in a deal valued at $2.1 billion. The transaction is slated to close in 2020 if Fitbitâs stockholders and regulators approve.
The deal comes just a few days after Reuters reported Google made an offer to acquire the San Francisco-based company. The deal would also help Google more effectively compete with Apple in the wearableâs space â especially on the healthcare front.
Fitbit is considered a pioneer in the wearables category by delivering innovative, affordable and engaging devices, and services. Being âon Fitbitâ is not just about the device â it is an immersive experience from the wrist to the app, designed to help users understand and change their behavior to improve their health. Fitbit will continue to remain platform-agnostic across both Android and iOS.
âMore than 12 years ago, we set an audacious company vision â to make everyone in the world healthier. Today, Iâm incredibly proud of what weâve achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life,â James Park, co-founder and CEO of Fitbit, said in a release. âGoogl...
Source: MDDI - Category: Medical Devices Authors: Omar Ford Tags: Digital Health Source Type: news
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