Anti-smoking advertisements are perceived differently by smokers and individuals with health or advertising knowledge.

CONCLUSIONS: Smokers and experts perceived the characteristics of anti-smoking advertisements differently. Implications for public health: Differences between smokers and experts may need to be taken into account where studies use either of these groups to code advertisements for campaign development or evaluation purposes. PMID: 31617670 [PubMed - as supplied by publisher]

https://www.ncbi.nlm.nih.gov/pubmed/31617670?dopt=Abstract

Source: Australian and New Zealand Journal of Public Health - October 15, 2019 Category: International Medicine & Public Health Authors: Lizama N, Slevin T, Pettigrew S Tags: Aust N Z J Public Health Source Type: research