A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.

CONCLUSIONS: The final measurement model provided support for construct validity of a novel alcohol marketing recall construct assessing cumulative cross-channel marketing exposure. Adolescent recall of alcohol marketing across channels was significantly associated with underage drinking, while associated factors such as peer/parental drinking were accounted for. PMID: 31603759 [PubMed - in process]

https://www.ncbi.nlm.nih.gov/pubmed/31603759?dopt=Abstract

Source: Journal of Studies on Alcohol and Drugs - October 13, 2019 Category: Addiction Tags: J Stud Alcohol Drugs Source Type: research