A state-of-the-art review on Facilitating Sustainable Agriculture through Green Fertiliser TechnologyAdoption: Assessing Farmers Behavior

Publication date: Available online 15 February 2019Source: Trends in Food Science & TechnologyAuthor(s): Nadia Adnan, Shahrina Md Nordin, Mohamad Ariff Bahruddin, Ahmad Hussen TareqAbstractGreen technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer’s adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Tech...
Source: Trends in Food Science and Technology - Category: Food Science Source Type: research