Amazon ’s Latest Move in Medtech Is a Big Deal

Amazon is continuing its deep dive into the healthcare market. This time the Seattle, WA-based company is teaming up with Arcadia, a consultancy group, to launch an exclusive brand of consumer-use medical devices for diabetes and hypertension management. Dubbed, the Choice Brand, Amazon’s medical device offerings will start with a range of blood glucose monitors and blood pressure monitors both with supporting mobile apps which offer measurement tracking, data mobility, and reminders. Amazon’s partner, Arcadia, will help develop the brand. Arcadia has extensive experience in brand development within the diabetes and cardiovascular markets and is widely known as the original architect of Walmart’s ReliOn brand as well as Abbott’s Freestyle line of diabetes devices. “The Choice brand is all about accessible wellness, Bob Guest, CEO of Arcadia Group said in a release. “Consumers no longer need to drive to a store to stand in-line and purchase their medical devices and supplies. Now, in the privacy of their home, consumers can review, compare and purchase the products of their choice. No insurance is required. Therefore, customers have the freedom of choice. They will no longer be told by their insurance company what brand they can by. Choice is freedom.” Amazon has been making significant moves in the healthcare industry this year. Back in January, Amazon...
Source: MDDI - Category: Medical Devices Authors: Tags: Business Digital Health Source Type: news