Cigarette pictorial warning labels most effective when including body parts, testimonials

(University of Pennsylvania) As the United States moves toward implementing image-based warning labels on cigarette packs, label designers must consider what types of pictorial warnings will be most effective. New research from the Annenberg School at the University of Pennsylvania examines individual features to determine effectiveness, finding that diseased body parts like gangrene feet and testimonials from real smokers have the greatest impact.
Source: EurekAlert! - Cancer - Category: Cancer & Oncology Source Type: news