Psychological targeting [Social Sciences]

Psychological targeting of advertising using Facebook profiles has been a contentious issue of late. Researchers from Columbia University, Stanford University, University of Pennsylvania, and Cambridge University, but separate from Cambridge Analytica, report results suggesting that psychological targeting using Facebook is so effective that its use should be regulated (1). Here,...

Source: Proceedings of the National Academy of Sciences - August 21, 2018 Category: Science Authors: Byron Sharp, Nick Danenberg, Steven Bellman Tags: Letters Source Type: research