Alleviating “Pregnancy Brain” With Appointment Reminders

The following is a guest blog post by Brittany Quemby, Marketing Strategist for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms Picture this: I’m standing on the tradeshow floor watching as people try to grab as much swag as possible. I’m speaking to someone who really isn’t listening to my spiel because they are only in it for the free pen. Then, I get someone who is fairly interested in our appointment reminder service. Thinking I’ve hooked, lined and sunk them, I am met with a familiar objection: “We don’t need an appointment reminder service for our OBGYN clinic because women, especially pregnant women, don’t forget when their appointments are.” Thinking back, I wish I knew then what I know now and could have countered that argument with some cold hard facts. You may have heard about little bouts of forgetfulness during pregnancy. According to most experts, pregnancy does not change a woman’s brain, but some women don’t feel as sharp as usual when they’re pregnant. Although the science is still out on whether “pregnancy brain” is truly myth or reality, being seven months pregnant, I can testify that I am definitely not at the top of my game. I have to check that I’ve locked the door three times. I forget simple words. I have a hard time remembering anything if I don’t write it down. Of course, I remember that I am due at t...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Care Management System Digital Health Healthcare Healthcare Communication HealthCare IT mHealth Patients Brittany Quemby Communication Solutions Series Health Care Communications Healthcare Personalization OBGYN Reminders Patient C Source Type: blogs