Dying for the group: What motivates the ultimate sacrifice?

(University of Oxford) Whether idolized as heroes or demonized and labelled terrorists, throughout history people have been willing to die for their groups and the causes they believe in. But why? New Oxford University research, suggests that there is a unique psychological process that may play a crucial role in motivating the ultimate sacrifice: identity fusion.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news