Overselling the microbiome award: Marie Claire for its "article" on Mother Dirt

Wow. And not in a good way. Marie Claire has bough in to the Mother Dirt sales pitch wholesale. Here are some quotes form an article by Roxanne Adamiyatt published today in Marie Claire (see Probiotic Mist - Cleansing Body Mist)"Like Febreze for your body, Mother Dirt's AO + Mist is a live probiotic spray that restores essential bacteria to our microbiomes. How? In short, the ammonia-oxidizing bacteria works to consume sweat on your body and turn it into a beneficial byproduct your skin can use."Ugh. No that is just not true. This is what the people from Mother Dirt may claim. But I have yet to see any evidence for this.And then there is"For example, if you were to use this formula on your face, the "good" bacteria in the mist would consume the ammonia (which raises pH) and restore balance to the skin i.e. it would become less sensitive, dry, or oily. And it's not just your face and body that can benefit from a reset spritz. You can use it in your hair too."Ugh again.And then the president of Mother Dirt is quotedAccording to Jasmina Aganovic, president of Mother Dirt, it can help you go longer between washes. "The bacteria converts your sweat into byproducts your skin can use and with that, you're restoring a microorganism that once naturally existed on the scalp," she explains.And there is moreYou can also use AO+ as a quick post-workout fix as the good bacteria will consume the ammonia and urea in your sweat, AKA food for body odor. ...
Source: The Tree of Life - Category: Microbiology Authors: Source Type: blogs