Groundbreaking Research Finds that Products which are Cool and New Appeal to Youths

Anti-Vaping Advocate Says this Finding Adds to Evidence that E-Cigs are a Gateway to Youth Use of Tobacco ProductsA groundbreaking study published yesterday in the Canadian Medical Association Journal presents the shocking finding that youth are drawn to products that are new and cool and that this is why they find electronic cigarettes appealing.The study, which involved a survey asking Ontario youth why they find e-cigarettes appealing, reported the startling finding that a major reason for youth e-cigarette experimentation is that they like "engaging in seemingly exciting new behaviours." The paper's final conclusion was that: "Adolescents in this population appear to be motivated by the appeal of trying something new."In an accompanying editorial, Dr. Matthew Stanbrook argues that this study adds to evidence that e-cigarettes are a "gateway" to youth tobacco product use, stating that the findings "add to mounting evidence associating use of e-cigarettes with tobacco use." He also cited a recent study involving US youth which "found that never-smokers in grades 11–12 who used e-cigarettes had sixfold higher odds of becoming cigarette smokers a year and a half later when they reached the legal age to purchase tobacco."The Rest of the StoryThe international reaction to these remarkable and shocking new findings has been intense. Marketers throughout the world have expressed their surprise at these findings and are already looki...
Source: The Rest of the Story: Tobacco News Analysis and Commentary - Category: Addiction Source Type: blogs