Comparing young adults to older adults in e-cigarette perceptions and motivations for use: implications for health communication

Conclusion: Findings were generally consistent across both age groups in their perceptions of harm from e-cigarettes and in subjective effects such as perceived addictiveness. However, individuals under 30 described unique motivations for e-cigarette use. Health messaging targeted to young adults should emphasize the potential health risks of e-cigarette use and recognize their distinct motivational aspects.
Source: Health Education Research - Category: Research Authors: Tags: ORIGINAL ARTICLES Source Type: research