Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents.

CONCLUSIONS: Big Food companies appear to be using CSR activities to: 1) build brand image through initiatives associated with the environment and responsibility to consumers; 2) target parents and children through community activities; and 3) align themselves with respected organisations and events in an effort to transfer their positive image attributes to their own brands. IMPLICATIONS: Results highlight the type of CSR strategies Big Food companies are employing. These findings serve as a guide to mapping and monitoring CSR as a specific form of marketing. PMID: 26259972 [PubMed - as supplied by publisher]
Source: Australian and New Zealand Journal of Public Health - Category: Global & Universal Authors: Tags: Aust N Z J Public Health Source Type: research