Strategy and Surveys – The Why

The Nutrition Society is conducting an annual survey at the moment. There have been annual surveys by the Society before, but in the past few years they have been conducted using the narrow and somewhat flat platform called Survey Monkey. This year (and in future years) we have decided to use a professional research body. They have now worked with us to design the questions, organise the sample groups, and eventually will provide the initial analysis. They are conducting a range of online surveys and telephone interviews with members, non-members and past members. If sufficient individuals take part in the survey it will have real depth in its findings. In addition the outcomes will allow us to build a year-on-year analysis as well as benchmark ourselves against similar organisations who conduct such surveys. Most importantly it will provide excellent data to feed into our strategic planning process. The good news is we are very close to achieving the level of response we need to have a robust sample size. If you have not completed the survey please do take the 15 minutes needed soon – it closes next week. If you are not sure it is worth the time please read on, as I attempt to explain why the Society needs to hear from you. Change now seems to be a reality of daily life, people's expectations and values continue to change, and it is a real challenge for an organisation such as a scientific Learned Society to balance the need to respect its history and traditions yet remain...
Source: The Nutrition Society - Category: Nutrition Authors: Source Type: news