Exploring adolescent girls and young women's PrEP-user profiles: qualitative insights into differentiated PrEP delivery platform selection and engagement in Cape Town, South Africa

CONCLUSIONS: Market segmentation of AGYW characterizes different types of PrEP-users and has the potential to enhance tailored messaging and campaigns to reach specific segments, with the aim of improving sustained PrEP use and HIV prevention benefits.PMID:38695101 | PMC:PMC11063778 | DOI:10.1002/jia2.26254

Source: Journal of the International AIDS Society - May 2, 2024 Category: Infectious Diseases Authors: Elzette Rousseau Kathleen J Sikkema Robin F Julies Katelyn Mazer Gabrielle O'Malley Renee Heffron Jennifer F Morton Rachel Johnson Connie Celum Jared M Baeten Linda-Gail Bekker Source Type: research