Measuring the effectiveness of online search ads on blood donor recruitment and donation

CONCLUSION: We developed a method for determining the effectiveness of online search ads on donation outcomes. Rewards/promotions messaging was most effective at recruiting first-time donors. Our methodology is generalizable to different blood centers to explore messaging effectiveness among their unique communities.PMID:38693096 | DOI:10.1111/trf.17850

Source: Transfusion - May 1, 2024 Category: Hematology Authors: Duncan C McElfresh Jennifer Bennet Kay Enriquez Tho D Pham Source Type: research