Can a Waitrose shopper ’s gaze boost loose produce and cut plastic waste?

A supermarket is using eye-tracking technology to find what messaging encourages take-up of unpackaged fruit and vegWith thick black frames and hidden cameras, the glasses look designed for espionage or the metaverse but instead the eye-tracking headgear is being deployed to get inside shoppers ’ heads as part of the drive to cut plastic packaging from the weekly food shop.It is an unlikely scene. Hooked up with the glasses a shopper is being tailed around a Waitrose produce department by a researcher carrying a large tablet that displays live footage of them picking up banal things such as potatoes, apples and bananas.Continue reading...
Source: Guardian Unlimited Science - Category: Science Authors: Tags: Food waste Supermarkets Waitrose Plastics Business Retail industry Environment Psychology Consumer affairs UK news Source Type: news