"Okay, I respect this publicity stunt." A snapshot of public perceptions of an online game-based blood donation campaign

DISCUSSION: Situating a donation campaign in an established video game provides a novel opportunity to engage young donors. Through capturing public data, we provide a unique snapshot of how an online gaming community perceives and reacts to an independently initiated game-integrated blood donation campaign. This highlights key strengths of the approach as well as identifying potential risks for blood collection agencies.PMID:38501236 | DOI:10.1111/trf.17794

Source: Transfusion - March 19, 2024 Category: Hematology Authors: Abigail Edwards Barbara Masser Source Type: research