Applying the theory of behavioral choice to plant-based dietary intentions

Appetite. 2024 Feb 19:107271. doi: 10.1016/j.appet.2024.107271. Online ahead of print.ABSTRACTImproving understanding of the intention to choose plant-based food is an important element of climate change mitigation. A cross-sectional survey of 454 North American adults was used to predict their dietary-change intentions from the theory of planned behavior (TPB) and the more-recently proposed theory of behavioral choice (TBC). The TPB accounted for 65 percent of the variance in intentions and the TBC accounted for a significantly greater (80 percent) proportion of variance. The strongest predictors of intention were the TBC's sense of obligation, attitude-values-affect (AVA), and habit, and the TBP's social norms. Five interactions also contributed in small but significant ways toward the accounting of the participants' food-choice intentions. Policy implications are discussed.PMID:38382764 | DOI:10.1016/j.appet.2024.107271

Source: Appetite - February 21, 2024 Category: Nutrition Authors: Robert Gifford Karine Lacroix Zahra Asgarizadeh Emily Ashford Anderson Madison Milne-Ives Peter Sugrue Source Type: research