Perceived influence of commercial milk formula labelling on mothers feeding choices in Great Britain: a qualitative study

Conclusions CMF legislation in GB should be updated to restrict brand advertising and the use of on-pack text and images that mothers perceive as indicating products have a closer similarity to breast milk. Greater input from HCPs was desired by new mothers and would support them to make more informed choices about CMF.
Source: Archives of Disease in Childhood - Category: Pediatrics Authors: Tags: Open access Original research Source Type: research