Perceived influence of commercial milk formula labelling on mothers feeding choices in Great Britain: a qualitative study
Conclusions
CMF legislation in GB should be updated to restrict brand advertising and the use of on-pack text and images that mothers perceive as indicating products have a closer similarity to breast milk. Greater input from HCPs was desired by new mothers and would support them to make more informed choices about CMF.
Source: Archives of Disease in Childhood - Category: Pediatrics Authors: Conway, R., Ritchie, I., Esser, S., Steptoe, A., Smith, A. D., Llewellyn, C. Tags: Open access Original research Source Type: research
More News: Advertising | Anxiety | Breastfed | Children | Men | Milk | Nutrition | Pediatrics | Science | Sports Medicine | Study | UK Health