Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth

This study makes an academic contribution, as it directly explores the impact of domestic violence prevention campaigns on the population and can be adapted to campaigns for other social causes. In addition, to the best of the authors’ knowledge, this is one of the first studies on domestic violence campaigns in Brazil, one of the main countries affected by this problem. As a practical contribution, this research allows outlining recommendations for social marketing and communication professionals responsible for awareness campaigns.
Source: Journal of Criminological Research, Policy and Practice - Category: Criminology Authors: Source Type: research