Optum Store Opting Out of Direct-to-Consumer Pharmacy Biz

Last November [2022], I blogged (see my post athttps://blog.sstrumello.com/2022/11/cigna-express-scripts-by-insiderx.html for reference) how Cigna ' s Express Scripts was discontinuing the company ' s cash-pay mail order pharmacy by InsideRx (the coupon website/app is owned by Express Scripts). Well, now rival United Healthcare ' s OptumRx is doing the same, effectively shutting down its Optum Store. Have a look at this notice:I know it ' s impossible to read, but the first paragraph reads:" We ' re sad to say that starting June 1st, 2023, you will no longer be able to fill prescriptions through the Optum Store except for on-demand prescriptions, such as Latisse, birth control, erectile dysfunction, and hair loss. "But it looks as if Optum Store is trying to copy what the men ' s health website hims.com is trying to do, which is sell baldness treatments, erectile dysfunction medicines [boner pills] and similar products and getting out of the mail order pharmacy business more generally. One thing I will point out is to note that the footnote claims " Optum Store is an affiliate ofRVO Health, LLC" which means it ' s no longer even owned by United Healthcare Group ' s PBM business known as OptumRx. RVO Health also happens to own Healthline, which acquired the old DiabetesMine (which was formerly a blog which sold itself to Healthline, which then proceeded to shut it down a few years later). RVO Health evidently now runs Optum Store as well as the OptumPerks coupon...
Source: Scott's Web Log - Category: Endocrinology Tags: 2023 Diabetes Mine Express Scripts by InsideRx Healthline Optum Optum Store OptumRx RVO Health LLC United Healthcare Source Type: blogs