What is Unity, Cialdini ’ s 7th Principle?

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle, Unity. In fact, in 2014 I asked Cialdini if, thirty years after completing his seminal book, Influence, he’d add on another one or [...] The post What is Unity, Cialdini’s 7th Principle? appeared first on Neuromarketing.
Source: Neuromarketing - Category: Neuroscience Authors: Tags: Neuromarketing Neuroscience and Marketing Books Neuroscience Research cialdini influence persuasion robert cialdini six principles unity Source Type: blogs