Interplay of food and tobacco product descriptors and health claims

The food and tobacco sectors commonly make use of the same product descriptors, including claims relating to health. In their Tobacco Control paper, Raskind and colleagues make a valuable contribution by highlighting Winston advertising that makes use of claims relating to ‘plant-based’ menthol cigarettes.1 The authors call further attention to Winston’s advertising as an example of health-related claims being made where familiar terminology in the food sector is also applied to cigarettes. Plant-based products are commonly positioned as alternatives from red meat or dairy consumption based on claims pertaining to health and environmental sustainability (figure 1A).2–4 Figure 1(A) This print advertisement for Silk plant-based products circulated in the March/April 2020 issue of Canada Convenience Store News. The ad copy states, ‘Plant-based goodness. Whenever. Wherever. Good for you!’ The statement attributed to the asterisk is ‘As part...
Source: Tobacco Control - Category: Respiratory Medicine Authors: Tags: Commentary Source Type: research