Dermatologist tackles sun safety while growing her business via QVC

As a mother, Erum Ilyas worried about her children ’s sun safety. Was their sunscreen washing off in the pool? Were their clothes properly protecting them? Did they slather on SPF before heading to the beach with friends? As a doctor, those concerns extended to her patients. The most common cancer in the U.S., an estimated one in five Americans will develop skin cancer in their lifetime, according to the American Academy of Dermatology Association. Seeing the frustrations her patients had with…
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