Pharmaceutical Benefit –Risk Perception and Age Differences in the USA and Germany

ConclusionAge has an important role in patients ’ pharmaceutical benefit–risk perceptions. Findings show that, when designing messages, benefit–risk communicators should incorporate age differences. This includes older patients’ positive perceptions of pharmaceuticals, greater reliance on affect, and information seeking versus scanning be haviour. Field experiments are now needed to test the effectiveness of such changes for improving benefit–risk communication practice.
Source: Drug Safety - Category: Drugs & Pharmacology Source Type: research