Launch Principles

In case you might find this interesting, these are the principles I use for designing course launches. I tweak this list for each new course, but overall it’s been pretty stable. When I have a tricky design decision to make while developing the project design document (or during the launch itself), I consult this list. It’s a way of refreshing my alignment with the principles I want to follow. Careful thought went into coming up with this list, and they’ve already proven themselves to me, so I know that I can trust them. Trust Assume trust, and launch to people who trust me. Don’t chase low-trust people. Let people invest when they’re ready. Encouragement Encourage consumption of the pre-launch content. Encourage buying. Encourage consumption of the program. Openness Be open and up front about the offer. Don’t hide or obfuscate my desire for people to buy and appreciate what I’ve created. Co-creativity Stay flexible and adaptable throughout the launch. Invite feedback. Quickly incorporate worthwhile suggestions. Show that I’m listening and responding with action to improve our co-creative alignment. Enthusiasm Share enthusiasm for the co-creative experience. Help people feel proud of their investment. Groundedness Share logical reasons why participating and saying yes to the offer is a good idea for those who are aligned with it. Also point out the potential shortcomings of the offer and how that may affect pe...
Source: Steve Pavlina's Personal Development Blog - Category: Psychiatry & Psychology Authors: Tags: Productivity Values Source Type: blogs