mHealth for Behaviour Change

The SMi Group, in association with3G Doctor, proudly present a masterclass on mHealth for behaviour change mHealth is a rapidly emerging and lucrative field with opportunities coming to the fore, within mainstream healthcare. The pharmaceutical industry presents excellent partnership opportunities with mHealth influencing and revolutionizing patient care, business processes, and clinical trials. mHealth technologies may also support day to day business operations of Pharma, and with more and more mHealth technologies being adopted by Pharma, the future of mHealth is very promising. This comprehensive masterclass will use specialist examples and informative case studies to cover the following: 1)Introduction to how mobile is changing behaviour (positive and negative) 2)Overview of available mHealth technologies (Easy-to-use, Feature and smartphones phones, SMS, MMS, Apps, M2M, GPS, Caller ID and Network Based, Mobile Marketing and Advertising, etc) 3)Lessons from previous research efforts 4)Ways Healthcare Providers are leveraging Mobile Technology to change behaviour 5)Deep dive on world leading program that uses mHealth tech to manage Chronic Disease 6)Insights into how to design for sustainable behaviour change Venue: Holiday Inn Bloomsbury Start date: Wed, 04 Dec 2013 09:00:00 +0000 End date: Wed, 04 Dec 2013 16:30:00 +0000
Source: Nature Network London - Upcoming Events - Category: Science Source Type: events