Entrepreneurial mothers push hard

Mumpreneurs? To Americans, I assume the word is mompreneurs and to English northerners mampreneurs. Either way, the phenomenon of entrepreneur mothers is nothing new. It’s certainly not something that emerged during the web 2.0 explosion when mothers running small businesses and looking after growing kids were keen to market themselves on Twitter, Facebook and in blogs using a homely and wholesome sounding word, that doesn’t quite trip off the tongue. What does seem to be new, in business research at least, is a recognition that mumpreneurship is a very important component of the wider economy, locally, nationally and perhaps even internationally in the age of digital commodities and the maker ethos. Katia Richomme-Huet of Euromed Management in Marseilles, France, and colleagues there and at the University of Evry Val d’Essonne, define mumpreneurship as “the creation of a new business venture by a woman who identifies as both a mother and a business woman, is motivated primarily by achieving work-life balance, and picks an opportunity linked to the particular experience of having children.” Writing in a forthcoming issue of the International Journal of Entrepreneurship and Small Business, the researchers describe how they have investigated the business research literature for this phenomenon and demonstrated that it certainly exists as a unique and discrete area of commerce. They have also interviewed business women who regard themselves as being...
Source: Sciencebase Science Blog - Category: Medical Scientists Authors: Tags: Science Source Type: blogs