Big Inside Joke About Doctor Surveys: 90% of Physicians Believe They Graduated in the Top Half of Their Class

Richard Meyer, author of World of DTC Marketing Blog, is a big believer in physician surveys, including the survey that the FDA intends to do regarding how physicians feel about direct-to-cinsumer (DTC) advertising.Rich was interviewed on HuffPost Live recently along with a health reporter and former Zyprexa Drug Rep, Shahram Ahari, who now is a consultant for Pharmedout. The 30-minute interview -- see embedded video at the end of this post -- was titled "Big Pharma's Pill Pushing." The description reads: "Big Pharma spends almost twice as much on promotion as it does on research and development. Drug company revenues climbed more than $200 billion in the years between 1995 and 2010 and so did the number of addicts. How can this be better regulated?"Rich did his best to defend the drug industry in such an obviously biased setup. The part of the discussion I found interesting in light of my recent post about the FDA physician survey (see "Is FDA Doing DTC, Social Media, & Professional Market Research On Behalf of the Drug Industry?") was Rich's comments about a similar survey by CMI/Compas, which I also wrote about (see "Most Physicians Agree That DTC Advertising Leads to Inappropriate Prescribing -- by OTHER Doctors, Not Them!"), and Shahram's reveal of how pharma sales reps view physician surveys. Here are the two relevant excerpts:listen to ‘Meyer & Ahari on Physician Surveys’ on Audioboo(function() { var po = document.createElement("script"); po.type = "text/ja...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Survey Physician Marketing DTC Advertising Sales and Sales Reps Source Type: blogs