Switched on: how the timing of aversive content in traffic safety videos impact psychophysiological indicators of message processing - Howell M, Ekman DS, Almond A, Bolls P.

This study investigates how timing of the introduction of unpleasant emotional tone in a traffic safety video impacts the intensity of the viewer's emotional experience. Traffic safety advertising is a multi-million-dollar business in the United States. In...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Media, Marketing, and Internet Issues Source Type: news