Risk communication strategies (on listeriosis) for high-risk groups

Publication date: Available online 8 March 2018 Source:Trends in Food Science & Technology Author(s): Rui Leandro Maia, Paula Teixeira, Teresa Letra Mateus Background Most cases of listeriosis are domestically acquired. Although consumers have a key role in its prevention, it is generally agreed that individuals at higher risk have a low awareness of the infection. Scope and approach A summary of the scientific information on listeriosis awareness among high-risk groups will be presented. Reasons explaining unawareness and potential strategies to communicate with target groups in a manner that can effectively change risk behaviours reducing the burden of listeriosis will be discussed. Key findings and conclusions Research efforts are needed in particular experimental studies that can identify which communication factors have a causal effect on peoples’ risk behaviour and how these factors influence the processing of information by consumers.

Source: Trends in Food Science and Technology - March 8, 2018 Category: Food Science Source Type: research