Researchers: Participants' freedom made Restaurant Day world's largest food carnival

(Aalto University) The world's largest food carnival, Restaurant Day, spread to more than 70 countries because it operated in a completely different way than popular consumer movements in general. Usually, the leaders of a movement determine what the movement does and then try to inspire others to join their vision. Restaurant Day, however, gave everyone an opportunity to be as creative as they wanted, say researchers from Aalto University, Finland.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news