Fitbit Extends Its Reach in Healthcare

Fitbit is expanding its reach in healthcare through the proposed acquisition of Boston-based Twine Health, a connected health platform designed to help people manage chronic conditions, aid in lifestyle interventions like weight loss and smoking cessation, and make it easier for providers and patients to collaborate on health plans. Learn about key topics in the industry at the free Advanced Design and Manufacturing (ADM) Conference and Expo March 7-8, 2018, in Cleveland, OH.  The deal, which is set to close in the first quarter, would lay the foundation for San Francisco, CA-based Fitbit to expand its offerings to health plans, health systems, and self-insured employers. It would also create opportunities to increase subscription-based revenue, the company noted. "We believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change," said James Park, co-founder and CEO of Fitbit. As part of the acquisition, the Twine Health team is expected to join Fitbit as part of its health solutions group, with Twine Health co-founder John Moore, MD, serving as the company's medical director. “We built Twine Health with the goal of putting people back at the center of their care, helping them take ownership of their health actions and outcomes with the continuous support of both clinicians and loved ones. Technology has a profound opportunity to facilitate this shift in behavior and give people the co...
Source: MDDI - Category: Medical Devices Authors: Tags: Digital Health Source Type: news