Nutrition Market in Brazil: Growth Against the Odds

Until the recession of 2014, Brazil saw a sustained period of strong growth in the functional foods and nutritional supplements (VMS) market, albeit from a low base. The wealth gap was closing and a burgeoning, better-educated middle class with a rising disposable income was increasingly interested in nutrition products, both as lifestyle accessory and aid to healthier, longer lives.While growth was tempered by the deep recession that hit the country two years ago – and restrictive government regulations remained an ongoing challenge – the recession is now (slowly) easing and optimism about the Brazilian market is far from exhausted. According to a recent Mintel report, the nutrition and wellness trend has built enough momentum to ride out this challengin g climate.The Brazilian market for ‘healthy eating food’- encompassing health foods and nutritional supplements – grew from BRL 118 million (US$37 million) to BRL 700 million (US$ 220 million) between 2011 and 2016, accounting for more than 0.5% of total food industry revenues, stated Mintel.A government campaign to raise awareness of healthy eating and physical activity in the face of an escalating obesity crisis has also helped drive this rapid expansion.  Positioned for growthConsequently, Brazil is well positioned for a nutrition market boom. On the positive side, it has the largest population country and economy in the LatAm region (although the economic slump has shifted investment towards markets such as Me...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news