A content analysis of outdoor non-alcoholic beverage advertisements in Ghana

Conclusion This study demonstrates the frequency of outdoor SSB ads within a 4.7 km2 area of Accra, Ghana. Coca-Cola was featured in the majority of ads, and the child-targeted nature of some ads indicates a need to expand the Children’s Food and Beverage Advertising Initiative pledge to reduce child-targeted marketing on a global scale.
Source: BMJ Open - Category: General Medicine Authors: Tags: Open access, Global health Research Source Type: research