Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App

Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

Source: International Journal of E-Health and Medical Communications - March 20, 2017 Category: Information Technology Authors: Gabarron, Elia Luque, Luis Fernandez Schopf, Thomas Roger Lau, Annie Y.S. Armayones, Manuel Wynn, Rolf Serrano, J. Artur Tags: Health Information Systems Medical & Healthcare IS Source Type: research