AARP wants to engage Gen X and Millennials with Staying Sharp brain health platform

AARP Staying Sharp Brain Health Subscription Open to All Ages (press release): “If sitting is the new smoking, then Millennials just might be on to something…it’s no surprise that the first digital natives are using apps and online technology to track sleep data, seek out healthier food options and book a fitness class. Today, AARP made available another critical tool by expanding the availability of Staying Sharp, the non-profit’s premiere brain health platform, to all age groups… “While brain health has always been a top concern among our current members, we have found that this is a topic that is a key health priority for Generation X and Millennials,” said Craig Fontenot, VP of Membership Value Creation for AARP. “In fact, 47 percent of Generation X are caring for a parent (65 or over), making them more conscious of the impact their choices today can make on their bodies and minds tomorrow.” To learn more: Solving the Brain Fitness Puzzle Is the Key to Self-Empowered Aging Six tips to build resilience and prevent brain-damaging stress Best prac­tices to assess and enhance brain func­tion via mobile devices and wearables from SharpBrains
Source: SharpBrains - Category: Neuroscience Authors: Tags: Cognitive Neuroscience Education & Lifelong Learning Health & Wellness Technology AARP apps Brain-health food Generation X Millennials sharp brains sleep staying-sharp Source Type: blogs