Deceiving or disrupting the pink aisle? GoldieBlox, corporate narratives, and the gendered toy debate - Hudak KC.

Using the coordinated management of meaning theory as a guide, this article examines critiques and commendations of toy company, GoldieBlox Inc.'s, goal of "disrupting the pink aisle." Notwithstanding capitalistic enterprise, it is argued that GoldieBlox's...
Source: SafetyLit - Category: Global & Universal Tags: Age: Infants and Children Source Type: news